Audiences

The Fox and The Hound- Film

The Disney film “The Fox and the Hound” is aimed at young children aged between 3 to 6 years of age, the film is also aimed at both girls and boys. Due to this being a children’s film, the type of audience that this film is targeted does not fit into the socio-economic model. Children would take the preferred reading from this film as they are the intended audience and would understand the film as it has been created to be understood. This text attracts the audience’s attention as it includes aspects that would draw their attentions to the film or film cover such as the animated look of the film and the animals shown on the cover as children often see animals as fun. It is a very appealing film for children of a young age as it focusses on both entertainment and narrative aspects, from creating an enjoyable story for the children to enjoy as well as various important things such as friendship and companionship. The Uses and Gratification for this audience is entertainment as they would watch it for their own enjoyment.

NCIS: Los Angeles- TV Series

The detective TV series “NCIS: Los Angeles” is aimed at adults aged between 18-34, the series is aimed at both genders as there are a mixture of both male and female character in the show for audiences to relate to, such as males relating to Sam and G, while females relating to Kensi and Nell. This text attracts the audience as the guns create an interest in the viewers as to what the show is about. The target audience for this show would fit in the C, D and E categories of the socio-economic model as they are the people who would usually watch these sort of shows that are on channels such as sky, as well as students and the unemployed watching the repeats throughout the day. People would watch this show for both entertainment and social integration if they have friends who also watch the same programme. A criminal or someone who does not obey the law is someone who would take an oppositional reading of this as they would not agree with the good guys but instead want the bad guys to win.

Cosmopolitan- Magazine

The last text is the Cosmopolitan magazine, aimed at women aged between 18 and 34. Those fitting into the B and C category would buy this as they would both have the money and would be interested in the product. Women would read this magazine for entertainment, information personal intelligence and social integration with other women who may or may not read the same magazine, as well as relating to some of the articles it includes. Women would have a preferred reading to this magazine as it is aimed towards them so they would understand what is being said in it, however men would have a negotiated or oppositional reading toward the magazine as they may understand some but not all of the articles included- or just none at all. The text attracts women as it includes texts that would both interest and inform women of this age group, from articles about sex to clothing tips. At this age range, women would still be finding the right man, settling down and finding their own styles, so many of the readers would be attracted to this sort of magazine. The celebrity on the cover (Kaley CuoCo) is shown as being happy and beautiful, as many of the readers would also want- making them want to see how she “lives the dream” as it says on the front cover.